Data protection

Your privacy is important to us, which is why we wish to inform you about the nature and scope of data collection while you visit our Internet site.

We at TOKO Etikettier- und Drucksysteme GmbH & Co. KG take the privacy of your personal information very seriously and strictly observe the provisions of data protection law. Personal data is only collected on this website to the extent technically necessary. In no case is any of the data we collect sold or disclosed for any other reason to third parties. The following statement provides information on how we guarantee this protection and identifies which kinds of data are collected and for what purpose.
Data processing on this website

TOKO Etikettier- und Drucksysteme GmbH & Co. KG collects and automatically saves in its server log files information that is sent to us by your browser. This includes:

  • browser type and version
  • operating system
  • referrer URL (the page visited directly before)
  • host name of the accessing computer (IP address)
  • time of the server inquiry

TOKO Etikettier- und Drucksysteme GmbH & Co. KG is not able to match this information with specific persons. A compilation of this information with other data sources is not performed; the data are deleted after statistical analysis.

3. Cookies

Below you will find extensive information on so-called cookies. They are small text files which are stored on your terminal. However, to begin with, here are just a few definitions to provide you with a better understanding of them:

  • First party cookie: This cookie is saved or modified by the website on which you are currently browsing.
  • Third party cookie: This cookie is stored or modified by third parties with which the website operator is connected (e.g. an advertising network, a social media platform, etc.)
  • Session cookie: This cookie is deleted from your end device when you close the browser. A session cookie frequently only saves a session ID in order to assign several requests from a user on a page to his/her session.
  • Persistent cookie: This cookie is stored on your device until it expires or you delete it manually or automatically in the browser.
  • Technically necessary cookie: This cookie is technically necessary to display our website and enables the necessary functions contained on it.
  • Cookie that is not technically necessary: This cookie is not absolutely necessary for the display or use of the website, but enables us or you to use a special functionality

Any type of cookie may contain personal data. However, in many cases the data in the cookies is pseudonymised.

Legal foundations

  • Technically necessary cookies: The storage and modification of technically necessary cookies is based on the legal foundation of our overriding legitimate interest according to Article 6 paragraph 1 letter f of the General Data Protection Regulation (GDPR). You have the right for reasons arising from your particular situation to lodge an objection at any time against the processing of your personal data which we process on the basis of your overriding legitimate interest  (Article 6 paragraph 1 letter f of the GDPR), with future effect. You will find the requirements concerning this in Article 21 of the GDPR. Our overriding legitimate interests are the optimal, browser and operating system-independent, technically secure presentation and advertising of our company on the Internet as well as the user-friendly and effective structuring of your website visit.
  • Cookies that are not technically necessary: The storage and modification of cookies that are not technically necessary is based on the legal foundation of your individual personal and voluntary consent according to Article 6 paragraph 1 letter a of the GDPR. You can revoke your consent again at any time with effect for the future. Here the data processing remains regular until it is revoked. Please note that individual functions of our website may be restricted if cookies that are not technically necessary are not accepted.

Access to cookies

Only we as the data processing controller and website operator have access to first-party cookies. Only the third party who has set these cookies him/herself has access to third-party cookies. For example, only Google has access to a cookie set by Google, and can read or modify it.

Cookie deletion

Please note that you can set your browser in such a way that you are informed about the setting of cookies and can individually decide on their acceptance or can exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way that it manages the cookie settings. This is described in the help menu of each browser which explains to you how you can change your cooking settings. You will find them for the respective browser under the following links:

A general objection to the use of cookies used for online marketing purposes can be declared in relation to a variety of services, especially in the case of tracking, via the US website or the EU site

In addition, cookies may be collected and used by third-party providers.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data (e.g. location data and interests) available from Google (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: and

Google conversion tracking

With the help of Google Conversion Tracking, we and Google can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time.

You can find more information on Google Conversion Tracking in Google's data protection regulations:

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that we can use to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not save any cookies and does not carry out any independent analyses. It is only used for the administration and display of the tools integrated via it.

However, the Google Tag Manager records your IP address, which can also be transmitted to Google's parent company in the United States.

The Google Tag Manager is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website.

If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Right to Information

You have the right to receive information at any time about personal information saved about you, its origin and recipients of such information, as well as the purpose of saving any such data. Information concerning saved data is available by contacting toko(at)

Further Information

Your trust is important to us. For this reason we are available at all times to answer questions about the processing of your personal data. If you have a question that is not answered by the information presented here, or if you wish to have more detailed information, please feel free to contact us by sending an email any time to toko(at)